Research On The Fitness Course Demand Female Member Of Hefei City Fitness Club

As the capital city of Anhui province, Hefei is the political, financial, technological, educational, economic and transportation center. It is also one of the two growth poles with great potential and vitality. In addition, Hefei is the sub-central city in the city clusters along the middle and lower reaches of the Yangtze River as well as one of the transportation and communications hubs in Eastern China. There is no doubt that the fitness industry will be booming with the rapid development of economy.In general, the past twenty years witnessed the sound development of commercial fitness clubs in Hefei. The number of female members of fitness clubs is on the rise. With the changes in lifestyle, staying healthy and losing weight are not the only concerns of female members. Instead, they pay more attention to bodybuilding, which requires the changes in fitness courses. How to take advantage of existing courses, develop new course and attract more female fitness enthusiasts becomes a research project of practical value.Research methods, such as literature review, questionnaires, telephone interviewing, field interviewing and mathematical statistics, are adopted in the study. One hundred female members from five typical fitness clubs are surveyed and interviewed for collecting first-hand data. Areas covered include the status quo of the fitness clubs in Hefei, the current situation of female members in Hefei, the general condition of fitness courses, the percentage of different courses chosen by female members. Based on the analysis, examination and revision, the paper draws some conclusions and puts forward some suggestions.1. Female members at different ages tend to choose various courses in fitness clubs. are At golden stages, physically and mentally, young female members always pursue fashion, care much about their body management, pay great attention to their figure beauty and mostly choose considerably intense and stylish oxygen exercises; while middle-aged women, with family burdens and social pressure, physical and psychological declination, are likely to select moderate fitness courses to adjust their bodies and minds. In addition, most females at middle ages have inclinations for motionless courses from which they may adjust their bodies but cannot lose weight or rebuild their bodies owing to less amount of exercise.2. Conditions of fitness clubs will also influence demands of female members for fitness courses: time for fitness courses should be correctly set, courses at relevant times and intension should be arranged in accordance with various female member groups; professional degrees, training capacities and practices to motivate the members will as well directly affect whether female members choose thecourses and their loyalty to the clubs; while arranging fitness courses, the clubs should make them fashionable and allocate similar courses separately. Meanwhile, the clubs need to constantly update the courses and increase their interest and freshness to keep regular members stay along.3. Factors such as families and society will be likely to influence how female members choose fitness courses: no support from families, troublesome chaos and work pressure may have negative effects upon bodies and minds of female members; excessively high prices will also affect what females spend in the clubs. At the same time, the paper poses some proposals in the hope to offer theoretical assistance to fitness clubs in Hefei:When designing fitness courses, the clubs should comprehensively consider: whether the courses are fresh and fashionable, whether the similar course are separately arranged.The clubs should regularly renew fitness curriculum and increase interest and freshness.Truly capable training faculty can make up shortcomings of curricular design, hold back regular members and attract new ones.Fitness coaches have more contact with members, and thus the clubs should make the coaches work with them longer.The clubs need capable fitness coaches, no matter with professional levels or business experiences. To keep the experienced trainees, it is advisable for the clubs to raise their pays. Premium clubs can afford higher pays, while medium and small-sized clubs should adjust their pays, otherwise, their clients may leave.