Research On The Dilemma Of College Students' Mainstream Ideological Identity And Countermeasures In The New Media Era

College students are very valuable human resources and are the builders and successors of socialist modernization.They shoulder the hopes of the country and the society.Their identification with the mainstream ideology is related to the long-term stability of the party and the country and the consolidation of the party's ideological leadership.The rapid development of new media and its application in college students have provided convenience for college students to obtain information and become an important carrier for college students to obtain knowledge,information and culture.However,a variety of new media in providing students with diverse information culture at the same time also prompted the information culture environment more open and complicated,for the western capitalist countries culture output and ideological infiltration provides a platform,aggravated the situation in the field of ideological struggle,also objectively increased the difficulty of college students' culture and value choice,become a new variable affecting college students' mainstream ideology identity.Therefore,a comprehensive analysis of new media age the influence factors of college students' mainstream ideology identity,explore the new media era of college students' mainstream ideology identity dilemma,construct the dilemma decoding strategy to improve the teaching quality of ideological education in colleges and universities,strengthen the university student to the mainstream ideology identity has a certain practical significance.This paper mainly includes four parts:Interpretation of concepts related to the mainstream ideological identity of college students in the new media era.This part mainly defines and interprets the basic concepts of new media,mainstream ideology,and college students' mainstream ideological identity,and at the same time expounds the characteristics of the new media era and the characteristics of ideological identity.An analysis of the factors influencing college students' mainstream ideological identity in the new media era.The mainstream ideological identity of college students is realized under the combined action of the external environment influence mechanism,educational practice mechanism and individual internal choice internalization mechanism.The external environment,ideological education of colleges and universities and the factors of college students themselves are important factors affecting the mainstream ideological identity of college students.The dilemma of college students' mainstream ideological identity in the new media era.This part analyzes and explores the external dilemma,practical dilemma and internal dilemma of college students' mainstream ideological identity in the new media era from the perspectives of environment,identity practice and college students themselves.Solutions to the dilemma of college students' mainstream ideological identity in the new media era.This part mainly constructs the strategies to solve the dilemma from three aspects: building a positive information communication environment,improving the effectiveness of ideological identity education in colleges and universities,and guiding college students to improve their own qualities.