Research On The Identity Of College Students' Mainstream Ideology In The We Media Era

As the main force of social youth,colleges and universities should constantly strengthen the mainstream ideological education of college students.With the rapid development of network technology,we-media has become an important carrier of information exchange,which provides a new platform for the dissemination of mainstream ideology,and also brings convenience to college students' life and study.But at the same time,the development of we-media also makes college students face some challenges to the identity of mainstream ideology.Under this background,how to use we-media to strengthen the ideological construction of colleges and universities,consolidate and strengthen the identity of college students to the mainstream ideology,and realize the ideological education of college students are worthy of attention.To strengthen the identity of college students to mainstream ideology under the background of The We Media Era,first of all,the concept and characteristics of The We Media Era and mainstream ideology should be deeply analyzed.On this basis,through the analysis of the status quo of college students' mainstream ideology identity,we can see that the wide use of The We Media has brought the distance between college students and mainstream ideology closer,so that college students generally have a high degree of identity to mainstream ideology;The strong effectiveness of self-media improves the effect of college students' mainstream ideological identity,and its popularity provides a new platform for ideological communication and broadens the channels of ideological communication.But it also faces pressure and challenges.Multivariate the development of information increases the difficulty of ideological construction,and the decentralization of the We Media influences the identity of college students to the mainstream ideology to a certain extent.These challenges affect the construction of mainstream ideology in colleges and universities.Besides the influence of college students' own factors,the main reasons include the supervision degree of The We Media and the influence of ideological education environment.In order to further promote the identity of college students to the mainstream ideology,colleges and universitiesshould adhere to the ideological work,always adhere to the guiding position of Marxism,so as to make college students firm in their ideals and beliefs,and improve their ability to distinguish right and wrong.At the same time,we should pay attention to developing college students the channel of social practice gradually expands the content of social practice so that college students can enhance their sense of identity to mainstream ideology on the basis of combining theory with practice.Ideological and political educators in colleges and universities can give full play to the advantages of The We Media and try to set up network courses of ideological and political education in order to mobilize the enthusiasm and initiative of college students in a way that they like to see and accept easily.The relevant departments should strengthen the supervision of The We Media and purify the cyberspace;college students should also strengthen self-education,improve their media literacy,improve their self-management and control ability;on the basis of constantly enriching ideological content,strengthen the university students' self-education and self-management and control ability.The innovation of ideological work gradually broadens the path of ideological construction.In short,in The We Media Era,we should always adhere to the guiding position of mainstream ideology,constantly promote the influence of mainstream ideology,and promote college students to establish a correct world outlook,outlook on life and values.College students should adhere to the leadership of the Communist Party of China,conform to the trend of the new era,improve their scientific and cultural quality and moral accomplishment,give full play to their personal and social values,and strive to be strivers and dreamers in the new era.