WeChat Marketing Suggestion Of Comprehensive Stadium In Media Era

The national table tennis base is a private independent construction belongs to and the use of large and medium-sized sports stadiums,and comprehensive stadium operations large,high operating costs,profit margins decreased year by year,the problem has become increasingly prominent.Since the launch of WeChat in 2011,WeChat has developed rapidly with its high arrival rate,high exposure rate,high acceptance rate,high accuracy,high convenience and so on.Has more than 700 million subscribers.The arrival of WeChat not only meets people's daily life,communication and communication,but also brings various forms of marketing.This paper uses the method of literature,expert consultation and field survey method to study the base Guoping operating mode,for a variety of means of WeChat marketing,starting from the base of the problems facing Guoping analysis,in the marketing process in the use of WeChat base Guoping to improve business strategy.At present China table tennis(Furlong)training base of WeChat marketing is still the main problems are:the information content of fans network difficult to expand,pushing the monotonous,lack interest,brand promotion of digital marketing needs to be improved,lack of talent,enterprise organization is still not perfect,the effectiveness of marketing research.At the same time,micro marketing on the base of economic and social benefits but also has a certain role in promoting,conducive to long-term development of the base,but this promotion test results still need time,in order to further optimize the micro marketing model,to improve the social and economic benefits of the power,put forward some suggestions:differentiated marketing,actively help the influence of rich content,Guoping WeChat,flexibility in the use of WeChat's five model,design parameters such as their signature etc..Based on the analysis of Chinese table tennis(Furlong)training base for WeChat marketing,since the media age sports stadiums WeChat business strategies are put forward:to establish a public official number,the birthplace of good information content;adhere to the update,the number of fans to maintain a certain amount of use;multi platform,multi account bound,improve WeChat attention;micro and micro marketing combination,to achieve three-dimensional marketing;the socialization of integrated marketing,improve marketing effectiveness.