Research On WeChat Marketing Strategy Of China's Well-known Education Training Enterprise

WeChat marketing is a kind of enterprise or personal marketing mode in network economy.It is a kind of network marketing way that accompanies WeChat.It does not have a distance limit.After registering WeChat,users can form a connection with the "friends" who are also registered with them,Subscribe to the information you need,The merchant provides the information that the user needs,Promote your products to achieve point-to-point marketing.This paper first introduces the development of WeChat marketing at home and abroad and the development of education training enterprise.Secondly,it introduces the disadvantages of education training enterprise's mainstream marketing mode.After that,through the case analysis data comparison and other methods,the education training enterprise was exposed to WeChat marketing feasibility and WeChat marketing mode.Finally,from the perspective of team building and WeChat background data analysis,the problems in WeChat marketing process and countermeasures and Suggestions are analyzed.Through the learning and the thought of new Oriental school tutoring and Chinese TAL Education Group and jiajiaoZH in the domestic leading education training mode and strategy research found that education training enterprises can get the micro letter through the following points to foster or marketing advantage: Firstly: content is king,education enterprise marketing public number aims to attract a large number of followers,then achieving profit.And,One way to get fans is whether the quality and title of the articles are attractive.But,an empty article not only makes the user bored,but also has a great impact on the reputation of the enterprise.Secondly,the choice of push mode and time.According to the user's different population and demand division,most of the choice is in the user idle time,and the daily push time is relatively fixed.For push mode,WeChat can not only publish text,but also send voice and pictures.Although the text is gorgeous to attract the reader,but a piece of rich magnetic speech also can bring the user new feeling.Through a variety of means combined with the cultivation of user habits,this makes it easier for enterprises to carry out WeChat marketing.Thirdly,WeChat background data analysis.By analyzing the data of the analysis of the interface analysis of the analysis of the data of the analysis of the information of the user,the paper quantifies the operation of the public number,so as to help the micro-operators to arrange the next work reasonably.