| WeChat since 2011,tencent launched operation,quickly popular network OTT industry and become the industry leader.WeChat as the popular social networking software,it is not directly facing the operators to provide social entertainment service function,but to face the audience to realize diversified range of media,the social,the life entertainment functions,such as by sending text,voice,picture,animation,facial expression and so on to provide multidirectional chat,communication,social function.So far has been successfully reached 600 million users,for one of the world’s largest social applications.Based on WeChat become familiar social application software,in this paper,the research mainly WeChat under the perspective of social marketing,through the questionnaire survey analysis on interpersonal relations and marketing strategy analysis.We know that through WeChat established social network are mostly based on constructed from the real life of the existing network,so WeChat marketing over time is consistent with an acquaintance social marketing brand;Acquaintances in this community,interpersonal relationships of topology will continuously strengthen through emotion,intimacy,etc.But there is no denying that WeChat since operating WeChat marketing hot period also gradually tends to the rational transition stage,thus WeChat marketing marketing relationship must be built on the role of influence and culture.This article is precisely based on this,combined with the usage of sociological perspective through WeChat users investigation analysis,studied the WeChat marketing and development. |
