Research On The Challenge And Countermeasure Of Mobile Media To College Students' Moral Education

In recent years,also known as "the fifth media",mobile media,with characteristics of timeliness,convenience and efficiency for information spreading,is an important tool for college students to obtain information and communicate with others.The colleges and universities are the important position of Internet information coverage,where the mobile media subliminally influences the thoughts,behaviors and habits of college students.However,due to the lack of the management and effective utilization of mobile media and the deficiency of media literacy of the moral education workers and students in colleges and universities,the mobile media also brings impacts and challenges to the moral education of college students.Therefore,under the new situation of mobile media the author analyzes the status quo of college students'moral education and studies the influence factors of that mobile media changes college students' moral education so as to put forward targeted optimizing strategies of college students' moral education under the background of mobile media,and provide some referential measures to diligently practice strengthening moral education and cultivating students as the basic task of university education,and to cultivate the socialist modernization builders and successors with full development of morality,wisdom,physique and aesthetics.