The Ideological And Political Education Function Of Colleges And Universities' Official WeChat

This paper makes a great research and exploration on the ideological and political education function of colleges and universities' official WeChat.After expounding the basic concepts,features and functions of the University official WeChat,and exploring the urgency,necessity and feasibility of applying it to ideological and political education work.This paper then leads to the main contents of the educational function of colleges and universities' official WeChat.Based on objective data,this paper analyzes and summarizes the current ideological and political education function of colleges and universities' official WeChat,finding out problems and putting forward with countermeasures,thus offers theoretical and practical achievements of reference value for ideological and political education work of colleges and universities in the new era.Guided by the theory of Maxism,using related theories of ideological and political education,communication and psychology,this paper carries out multi-angle investigation and makes comprehensive analysis from concept to system,from theory to reality,from problem to measure to find out the existing problems and put forward with countermeasures,with a view to truly make colleges and universities' official WeChat play a role in ideological and political education.