A Study On Pragmaticality Of Ideological And Political Education Of Official Wechat Public Platform Of Universities From The Perspective Of Cognitive Psychology

With the WeChat public platform publicity and education advantages gradually highlighted,colleges and universities have opened the official WeChat public platform(referred to as "the official WeChat"),as of March 2017,the country has 1787 colleges and universities opened official WeChat.The The official WeChat of colleges and universities has become a new platform of ideological and political education of college students,playing the ideological and political education function which leads the ideological and political standpoint,value orientation and moral concept of college students,which is of great significance to guide college students to solve their ideological and spiritual problems.Using the official WeChat to carry out ideological and political education of college students can adapt to the ideological changes of college students in the new period and enhance the times,attraction and appeal of ideological and political education of college students in the era of WeChat.Therefore,the study of the pragmaticality of the official WeChat ideological and political education in colleges and universities from the perspective of cognitive psychology,taking the cognitive psychology of college students as the basic principles of ideological and political education as the basic principle,give full play to the ideological and political education function and advantage of colleges and universities,Ideological and Political Education Adapts to the Inevitable Requirement for the Development of New Situation.On the basis of elaborating the relationship between cognitive psychology and the ideological and political education of the official WeChat in colleges and universities,and the basic problems of the official WeChat ideological and political education,like operation mode,etc,this paper uses SPSS19.0 and Excel statistical software through statistical methods such as probability description statistics and cross-linked table analysis.The author analyzes the results of the questionnaire survey on the status quo of the ideological and political education of the official WeChat in Guangxi colleges and universities,and combines with the data of the authoritative platform of China's new media large data authority-"Daibo Index"on the university microfinance index and the results of the observation of the status quo of the official WeChat operation of colleges and universities.This paper analyzes the effectiveness of the current college students in ideological and political education,and its problems and causes,then,from the grasp of the choice of attention to the law,to promote the image of the official WeChat education in colleges and universities;use of cognitive memory and thinking mechanism to strengthen the attractive and guidance force;to combine the characteristics of network awareness to improve appealing and influence;to respect the differences in cognitive development,promote the optimization of the evaluation of the effect of education;to strengthen the management of official WeChat,enhance the credibility of education,enhance the pragmaticality of the official WeChat ideological and political education in colleges and universities,so that the official WeChat in colleges and universities is based on college students and become the place of ideological exchange of college students.And a comprehensive platform for campus services.