Return To The Value Of Life:the Rise Of New Lifestyle Movement In China

In recent years,the psychological desire to pay attention to the value of life,“change the lifestyle” and a better quality life has increasingly become a concern.For young people,activities such as night run,marathon,travelling with limited budget,fitting are becoming more and more popular;for middle-aged people,square dance,vacation and travel have gradually attracted more people to participate;for the elderly,there is a trend to focus on health,nutrition,and live in a scenery,comfortable place after retirement.The change shows such a common value orientation: focusing on the value of life itself.Also,it forms bottom-up collective actions in real life.We define these trends as New Lifestyle Movement.New Lifestyle Movement are grassroots,set people free from GDP and materialism to the value of life itself.In this paper,I explain the rising of New Lifestyle Movement in China based on the extensive and systematic literature review on lifestyle theory.I take the tourism as the specific research object,and interview sampling young people,in order to explain the tendency and characteristics of the New Lifestyle Movement in China.Through the systematic review of the literature,I found that the pursuit to the new lifestyle in every aspect of life manifests to the value of life itself.After a case study with tourism as the starting point,I found that regardless how stressful life is,people want to “change the lifestyle”,although the value behind it differs.People with great stress choose to travel with the purpose to reduce stress and seek opportunities,yet some of them cannot make it due to various reasons.People with stressful life show the orientation to pursue the value of life itself and among people with less stressful life,some of them show the orientation to pursue the value of life itself while the other only show the conformity.Overall,people with stressful life show the real action and the internal value aligns with what the New Lifestyle Movement pursues.However,with the rise of the New Lifestyle Movement,government,as a public services provider and GDP pursuit;market,as a social services provider and the capital power controller;consumers,as pursuers of the value of life under the capital manipulation,all of them have shown the behavior of the paradox.These paradoxes that affect the rise of the New Lifestyle Movement need to be addressed through social governance.The rise of the New Lifestyle Movement in China has promoted the transformation of the people's life style,so that people under the limited living resources can experience a better life experience.At the same time,through the changes of the life structure,it affects the social development direction.Social development will focus more on the needs of the people,and emphasize the people's needs as the guide to promote the further development of society.