The Implementation Paths From Wushu Industry To Wushu Creative Industry

Culture is a gene that identifies a nation,and creativity is the source of a nation's vitality.Culture in the comprehensive national competition in the role and status of the increasingly prominent,the cultural industry has developed into a pillar industry in many developed countries.Wushu as a typical representative of China's outstanding traditional culture,in the face of rapidly changing global economic development and intense market demand,as well as people's growing personal material and spiritual and cultural needs,but also to adapt to the cultural and cultural creative industry to develop the trend of the times,Wushu industry is once again faced with the development and a critical period of transition.With the innovative thinking of the production and dissemination of Wushu culture,to have a greater industrial value,to promote Wushu culture,promote the traditional Chinese culture and creative transformation,innovative development will play a positive role.Therefore,the study of Wushu industry to Wushu creative industry to achieve the path to accelerate the transformation and upgrading of Wushu industry and innovation is the inevitable choice of industrial development.This paper uses the methods of literature,expert interview,questionnaires,mathematical statistics,induction and deduction,field investigation,case investigation and other research methods,learn from the cultural ecosystem structure model,explore Wushu industry to Wushu creative industry To achieve the path,and Wushu routine competition industry,for example,with a view to Wushu industry to the comprehensive transformation and upgrading of Wushu industry to do a reference and lead the role.The conclusions are as follows:(1)Wushu creative industry is a sub-category of Wushu industry,but it is more emphasis on highlighting the "creative" core position.Innovation,science and technology,high added,intellectual property rights is Wushu creative industry beyond the main features of Wushu industry.To realize the transformation and upgrading of Wushu industry to Wushu creative industry,we can learn from the experience of the cultural industry to the cultural and creative industry,that is,the process of "creative industry" and "creative industrialization".(2)Through the study of Wushu routine creative competition,it is found that the development of Wushu itself has become the driving force for the development of Wushu routine creative competition industry.The main obstacles to the development of Wushu Routine Creative Competition are the lack of audience and the lack of spending power.Exist in the organization of publicity,the tournament itself and so on;its development trends are mainly manifestations of multiple integration and so on.Social forces,values,science and technology,ontology cognition is the main factor affecting the development of Wushu routine creative competition industry.(3)According to its influencing factors on Wushu industry to Wushu creative industry path selection.In the aspect of social power,the social power is the main line to realize the industrial chain integration;in terms of values,the cultural connotation as the core leads the industrial development;in science and technology,science and technology as a means to enhance the level of industrial development;Content innovation as the focus to promote industrial growth.(4)Drawing on the experience of cultural industry and creative industrialized,combining with its path selection,two paths are designed according to the "creative industry" and "creative industrialization".(5)A Case Study of China Wushu routine"king of kings" tournament,in accordance with the event planning,event production,marketing,sales and exchange of industrial chain links to explain the implementation paths from Wushu industry to Wushu creative industry.