Strategy Research Of Southern Fujian Region Of Shaolin Wushu Culture Industry Development

In today's world, the tendency of the economic globalization and the globalization of sports and culture has been continuously strengthened, the cultural industry is the inevitable development of the modern economy, it has become one of the important pillars in the modem economy and its status and functions in national economy is prominent day by day. There is the tendency of mutual fusion and "integration" between sports culture and economy what has never had in the past, so that it presents so-called "the cultural economy" and "the economic civilization" phenomenon, and becomes a new performance shape of social economy. At present, the tremendous economic value of Southern Shaolin is known unceasingly by the people of insight. Southern Shaolin Wushu cultural industry is the important component of our country national tradition sports industrialization, its resource advantages transform into economic advantages, the significance lies not only in the development of the domestic market, but also in the international market, it has more preponderant status than the development of modern sports. Attach importance to the development of Southern Shaolin Wushu Culture , it will make Chinese sports industry grow strong rapidly, and enter the international market smoothly by the superiority of service product and product in kind of Chinese unique cultural characteristics.The purpose of this study is based on the basic theory of economics, through the economics of culture, sports economics, marketing, etc. used the comparative analysis and the logic reasoning method, limited the region of Southern Shaolin by the resources superiority, defined the concept of Southern Shaolin Wushu cultural industry, analyzed the essential attribute of Southern Shaolin Wushu cultural industry, constructed the quite complete industrial system of Southern Shaolin Wushu cultural; secondly, objectively analysed the development of present situations and questions of Southern Shaolin cultural industry system, and made a SOWT analysis of the development of Southern Shaolin Wushu industry; finally, key researched the developmental strategy of the Southern Shaolin Wushu culture industry region ,and further put forward the feasible proposal in the strategic foundation.