Research On The Development Of Chinese Wushu Cultural Creative Performance Industry

The Chinese Wushu culture spread fast and wide,people in many parts of the world are recognized and deeply loved Chinese martial arts,but in the heart of the most popular Chinese martial arts image is by watching martial arts cultural performances and film formation,the martial arts and cultural performances,into the public mind in general is more common the exercises,he in the commercial festival celebration,even have a general meeting of the company,but when it comes to a let people remember,creative culture of martial arts show he is gifted with an extraordinary retentive memory,in short supply in the state,for the development of large-scale martial arts cultural creative performance industry is rarely studied in China,and many of the martial arts industry there is,as one of the most important part of the martial arts and martial arts to promote economic development,to carry out martial arts cultural creative industry Shows such as the very rare,to the development of Chinese Wushu is long-lasting,steady in the nations of the world economic development in our country,in order to give full play to the martial arts culture thriving and prosperous,show great potential value,this paper is aimed at large-scale cultural and creative industries performing martial arts series of research,the research methods mainly through literature,expert interviews video analysis,case study and logical analysis.Through the comparative analysis of China's Henan Dengfeng "Zen Shaolin music ceremony" and the Walter Disney company's development characteristics,carry out the reasons for the success of large-scale cultural and creative industries,excellent were analyzed and summarized,respectively,to carry out a series of research in the cultural creative industry and marketing performance,the corresponding current current situation,our country and put forward the suitable Chinese martial arts culture creative performance industry development proposals.In contrast,now the Chinese martial arts cultural creative industry developmentperformance there is a lack of innovation,lack of professional talent,creative marketing is not mature,lack of professional marketing talents,martial arts of Chinese culture and creative industry is yet to be developed in large scale performance needs to be perfected.Through expert interviews,many relevant information,such as reading books,summed up the modern Wushu cultural creative industry development in China shows the need to improve the direction: Chinese martial arts culture show creative demand;performance form needs to accelerate the development of Wushu;cultural and creative performance and increase the integration of science and technology;martial arts culture creative performance and localization conscious selective fusion;related to the shortage of creative talent,should pay more attention to Wushu culture;creative performance industry marketing is not mature;the relevant marketing professionals to increase efforts to explore Wushu culture;creative large outstanding performance has yet to build industrial park.In this regard,we should pay attention to: the introduction and cultivation of creative talents;strengthen Wushu cultural performance innovation research efforts;emphasis on the integration of innovation and technology and culture;pay attention to the marketing of Wushu culture creative industry performance;the introduction of professional marketing talents,using mature marketing tools to achieve docking of Wushu culture and economy;focus on the customer experience;innovative service mode;the construction of large-scale cultural and creative industrial park and performing martial arts theme park.