Xiamen Yoga Club Operation Mode And Prospect Analysis

With the improvement of material standard of living.people pay more attention to the quality of life.In the context of growing health needs,Yoga moves quietly into people's lives,Yoga becomes a popular fitness program.In recent years,Yoga has developed with the development of people' needs.However,there are two sides to the development of things.and the rapid development of Yoga clubs has created many problems and contradictions.This paper mainly adopts the methods of literature,filed investigation,questionnaire and interview.The main research object is the operation mode of XIAMEN Yoga club.To study the advantages and disadvantages of the operation mode of XIAMEN Yoga club.And put forward relevant optimization strategy.Combined with unique geographical environment,resources and manpower and resources,XIAMEN city Yoga club's development prospects are predicted.The following conclusions are drawn from the study.(1)XIAMEN Yoga club members have relatively high economic and cultural levels.People have higher thought consciousness and ideology.The ability to accept new things is stronger.people have a strong sense of health and self improvement.The gender structure of members is very different.There are more female members and fewer male members.In addition,the age span of the member is large,and Yoga is suitable for all ages.This also provides a broad market prospect for the future development of Yoga clubs.(2)XIAMEN city yoga club coaches gender structure difference,female coach more.The clubs have external coaches,and coaches are more mobile.There is less training for Yoga trainers.Some yoga instructors focus on the training of yoga skills and ignore the spread and guidance of yoga culture.Therefore,the yoga club should strengthen the professional training of coaches during the operation.pay more attention to the improvement of professional quality of coaches and the cultivation of high level yoga talents.pay attention to the spread of yoga culture.(3)The operation mode of xiamen yoga club needs to be improve.Yoga club has a large turnover and lack of cohesion.The cultural connotation of yoga club is not deep enough,the yoga culture propaganda is less,and the yoga technique is emphasized,and the study and dissemination of yoga culture is lacking.The market development and propaganda mechanism of yoga club is not perfect.Improper media pr strategy.The yoga industry structure is not systematic.Yoga facilities need to be improved,yoga instructor's comprehensive level needs to be improved,and yoga members have less communication.(4)The optimal strategy for yoga clubs : Strengthen the team building of yoga club,promote team cohesion,increase the promotion and promotion,increase the promotion and promotion of yoga culture,regulate the yoga market,and make perfect rules and regulations.Improve the media pr strategy,optimize the yoga industry structure,and improve the yoga facilities.Improve the level of yoga instructor's comprehensive level and strengthen the level of communication between yoga club practitioners.(5)the prospect of xiamen yoga club:the two ways interaction between yoga mode and school mode;the combination of yoga and yoga culture.the broad market outlook for yoga.