An Operating Model Research Of Beijing Guoan Club

Football club has become an important carrier in the development of football,and it is a symbol of professionalization and professionalization of football.Starting from the establishment of a typical football club in Guo an,Beijing,Chinese football clubs began to show a trend of intensive development as the spring rain.A lot of manager choose to set up their own football club mode to carry out the development of industrial style.This development mode always comes with a series of different business models.The inevitable demand of market economy is the industrialization of football clubs.At the same time,this industrialization mode is also the result of our rapid development of football culture and the inevitable result of people's cultural needs in their amateur sports and life.In today's football club,different occupation football club despite the seemingly occupation structure and of unified planning their future development strategy,but the concept of guidance on the operation and management of the management of the overall operation and maintenance is a serious lack of keeping pace with the times,in this time all the club,for example like Beijing Guo an and Shanghai Dong ya spent huge funds to upgrade their hardware facilities,it has ranked in the forefront of the Asian hardware training level,but under the light appearance,flat management in the water inside the club and the world club standard is still a big gap.Therefore,it is of practical significance to study the super club from the perspective of operation.This paper tries to use the enterprise operation and management to learn the professional knowledge,combining the theory and practice,on the status of the football club based on the SWOT analysis process of Beijing Guo an club operation problems in that club in the future development,need the effort of two aspects: one is give full play to the advantages,to further improve the business operations,such as the development of television rights,in line to the international ranking club.On the other hand,it is to make up for the deficiency,improve the level of the coach and improve the overall technical skills of the players.Based on the comparison of the world top football clubs,it is suggested that China super club should be strengthened in operation: operation management,upgrading of income structure,quality construction of clubs,management of personnel salaries,prevention of financial risks,and training of club reserve talents.