Research On The Influencing Factors Of College Students' Occasional Information Sharing Behavior Under The Network Environment

With the popularity of the Internet,especially in the current Web2.0network environment,most people will browse,retrieve and interact with the internet almost everyday.In this process,people often encounter interesting or useful information that meets their information needs without any purpose or expectation,this is occasional information.Occasional information is a "unexpected" harvest,but its role and value in individual work,life,learning and research is attracting more and more attention.Through literature research,it is found that in recent years,the research in this field generally shows a slow growth trend,and the total amount of literature is less.Although many scholars have studied information encounter and the utilization of occasional information,however,relative research on influencing factors of information sharing behavior is relatively simple and scarce.It is necessary to further expand.This paper takes the college students as the research object,it tries to explore whether a university student can share with others and what factors will affect their occasional information sharing when they encounter information.Combining with relevant literature and theory,this study attempts to add information object factors to the influencing factors,and regards self-efficacy as the intermediary variable,put forward the research hypothesis and theoretical model from the subject,object,environment dimension,using SPSS and AMOS statistical analysis tools to carry out empirical analysis,to verify the relevant hypotheses proposed in this paper,and to put forward the countermeasures and suggestions according to the results of the study.The main conclusions of this paper are as follows: Among the individual factors,the information literacy,self-efficacy and sharing motivation of College Students have significant positive effects on their occasional information sharing behavior;Among the object factors,information content has a significant positive impact on College Students' occasional information sharing behavior;In the environmental factors,besides the media environment,the technology environment,task environment and interaction environment all have asignificant positive impact on College Students' occasional information sharing behavior;Self efficacy variables have a positive intermediary role in information literacy,technical environment and interactive environment and sharing behavior.