Research On The Influencing Factors Of College Students' Network Information Consumption Behavior In Heilongjiang Province

With the rapid development of economic globalization and social information,the number of Internet users in China is increasing,the Internet has been widely used in many aspects of our life.Moreover,College students are still the main consumer groups in Chinese Internet users.Therefore,the deeply study of the factors of college students' network information consumption behavior will be a very important work.From three main aspects of subject influencing factors,object influencing factors and environmental influencing factors of network information consumption behavior of college students.We made questionnaires and interviews in Heilongjiang University,Harbin Institute of Technology,Northeast Petroleum University and Jiamusi University to determine the main influencing factors that affect the network information consumption behavior of college students in Heilongjiang province.Finally,we made relevant countermeasures by the problems found by the research,the research field of network information consumption of college students was completed,in order to guide network information consumption behavior of college students toward a positive and healthy direction.