Research On The Guidance Of Internet Public Opinion In Colleges And Universities Under The Situation Of Great Ideological And Political

Public opinion has existed for a long time,and its influence in today’s media integration era cannot be underestimated.Colleges and universities are important places for the active emergence of young college students and the gathering and development of their ideology and culture.The correct guidance of public opinion on the Internet of colleges and universities has a vital significance and role in guiding the ideology and culture of college students and building a harmonious and stable campus environment.The ideological and political structure of the National People’s Congress is based on a systematic thinking approach.It is put forward in accordance with the current situation and requirements of the development of ideological and political education in the new economic era.And,it has the same goals as the network public opinion guidance in colleges and universities in ideological guidance,value guidance and moral identity.Under the new media environment,college students like to use the Internet to communicate with others to express current concerns.However,due to the immature body and mind of college student groups and the ubiquitous network environment,it is easy to cause their emotional resonance and lose their rationality in the collective,leading to the formation of negative Internet public opinion in a certain range and affecting the school’s reputation.Therefore,the free and diversified network environment puts forward new challenges and higher requirements of the times for the stable operation of the network public opinion guidance work in universities.Based on the perspective of the ideological and political structure,this article analyzes the current situation,problems,and causes of online public opinion guidance in colleges and universities on the basis of exploring the relevance of ideological and political education and online public opinion guidance in colleges and universities.Countermeasures.This article includes four parts: The first part is the introduction,which mainly expounds the significance of the research background of the topic,the research status of domestic and foreign research on the ideological and political pattern and the guidance of public opinion on the Internet in universities,and the innovation of the topic.The second part explains related concepts,and deeply analyzes the relationship between ideological and political education and the guidance of colleges and universities ’public opinion guidance and the new requirements of the current ideological and political structure for the guidance of colleges and universities’ public opinion guidance.The third part focuses on the public opinion environment,Position,mechanism,team and other aspects have made an in-depth analysis of the current problems and reasons in the guidance of online public opinion in colleges and universities.The fourth part is based on the current problems and reasons in the guidance of online public opinion in colleges and universities.Guided content management,mechanism construction,platform operation,team building and cultivation of public opinion literacy and other corresponding countermeasures.