SWOT Analysis And Strategy Research Of Ecological Sport Tourism In Xinyang

As the national fitness is rising to the national strategy,people's awareness of fitness is becoming stronger and stronger.The ecological sports tourism,which has the characteristics of physical exercise,pleasure,body and mind,and the enjoyment of nature,is favored.Taking the ecological sports tourism in Xinyang as the research object,this paper mainly adopts the method of literature,field investigation,expert interview,mathematical statistics and questionnaire survey to analyze the ecological sports tourism in Xinyang by SWOT analysis,and puts forward the Countermeasures for the future development of Xinyang sports tourism according to the results of the analysis.The specific contents of the paper are as follows:The definition of sports,tourism,sports tourism,ecological sports tourism,sports industry and other related concepts are expounded,and the classification and characteristics of ecological sports tourism in Xinyang are summarized.The research on Eco sports tourism at home and abroad is also reviewed in detail.Finally,I summarize my own understanding of related concepts such as ecological sports tourism.Through the analysis of the advantages,disadvantages,opportunities and challenges of ecological sports tourism in Xinyang,the results show that the advantages of ecological sports tourism in Xinyang are rich landscape resources,convenient transportation,deep mass base and rich sports tourism.The disadvantage is that ecological sports tourism people have low cognition on ecological sports tourism,and the lack of understanding of ecological sports tourism by these groups depends on their educational background,income and leisure time,which is the main reason for the low cognition of ecological sports tourism in Xinyang.The result of the survey shows that the types of ecological sports tourism that the tourists participate in the sports tourism are different because of the age gap.At present,the lack of the project level of the ecological sports tourism scenic spots in Xinyang is one of the reasons that hinders the development of different tourists.Because of the lack of professional talents,the management level of the scenic area is not high in the high level,sports and management professionals,and the poor quality of service in the management,incentive mechanism and promotion channels of the scenic spots is restricted by the development of Xinyang ecological education tourism.The policies of state,province and city make planning for the development of ecological sports tourism,the economic development of Xinyang makes the people's income increase,the national fitness is the national strategy,the people's fitness consciousness is greatly improved and the development of sports industry will provide the opportunity for the development of ecological sports tourism in Xinyang.The advantages of Xinyang's eco sports tourism projects are less obvious than those of other regions.Moreover,in recent years,the decline of eco-environmental quality caused by unreasonable development is a challenge for Xinyang's ecological sports tourism.Based on the analysis results,the following six development strategies are proposed.1,strengthening the publicity of ecological sports tourism;2,improving the management system of ecological sports tourism;3,cultivating professional talents of ecological sports tourism;4,actively advocating low carbon intelligent ecological sports tourism;5,digging deep cultural connotation,strengthening the development of projects and souvenirs;6,developing ecological sports tourism in rural areas.Finally,draw the conclusion and put forward the following suggestions: 1,energetically inviting investment,increasing the development strength;2,colleges and universities combine the actual training of professional ecological sports tourism talents,and more ecological sports tourism scenic spot as an internship base for colleges and universities;3,the government should dig deep into the mode of ecological sports tourism poverty alleviation,so as to help the poor sports poverty alleviation fall into reality.