| In 2014 the State Council issued No.46-"on accelerating the development of the sports industry to promote a number of opinions" of sports consumption,put forward to 2025 of the total size of the sports industry and strive to exceed 5 trillion,and the football industry are the most active in the sports industry,the main force of the most potential,a study of football related industries is the objective need of China's socialist market the economic data show that in 2016;there were 5800957 Super League game fans to the scene,averaging attendance of 24 thousand,ranking fifth in the world,more than the Serie A and French.In addition,a total of 1493919 people arrived at the scene to watch a league,the 492208 players in the League to cheer.In addition,from the beginning of the third round of the FA Cup,a total of more than 561114 people to watch the game,count this year Hengda and Suning Super Cup in China,about 8 million 400 thousand people to the scene to watch the Chinese football tournament.Super League as the representative of the sports industry continues to heat up,and the future market potential is huge,and the fans are undoubtedly the ultimate pay for the development of the tournament.Among them,the fans are the most stable and the most potential consumer groups in the fan group.In this paper,using the method of literature,questionnaire,expert interview,investigation and mathematical statistics on the Beijing Guoan Football Club green hurricane fan group,the largest of the characteristics of the consumer.The results show that: 1)the main green hurricane fans for Kochi young men aged 20-30 in Beijing local.2)package is their steel,each member will purchase;3)fans in the average expenditure of 2000 yuan in 2016,the average expenditure of nearly 300 yuan to buy lottery fans;demand for derivatives is relatively high,derivatives consumption accounted for 1/4 of the total expenditure,the actual expenditure over budget,and at the moment the club's derivatives can not meet the fans demand,a large part of the fans to buy high imitation goods.4)the club logo design will affect the fans of derivatives consumption;5)fans are longing for the consumption of cultural activitie... |
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