The Research On The Operation Model Of Beijing Guoan Football Club

As an economic entity,professional football club,which mainly products footballoriented production and service,takes different business practices,and has a relatively independent legal personality.On the one hand,it takes the game show as the core product,the profit as the key goal,on the other hand,it concentrates on development of football.However,situation fully illustrates the development of Chinese professional football clubs have a lot to improve,which some professional football club hematopoietic ability is not strong,some loss is severe,and so on.This paper makes football club as research object,adopts literature method,interview method,comparative method,questionnaire survey and other research methods to carry out research.By comparing the operation mode of professional football club at home and abroad,paper studies the Beijing guoan football club's operation mode and finds out its existing problems and puts forward the countermeasures.Firstly,paper makes Italy,Spain,Britain as a representative to study foreign professional football club business model,and summarizes the television mode,member mode,brand management mode,and so on.What's more,paper analyzes china's professional football club business model and makes comparison between professional football club at home and abroad.Then,by studying the Beijing guoan football club organization structure,management model,cultural construction,profit model,paper analyzes the current operation and existing problems in talents cultivation,management system construction and cultural construction.Finally,based on the experience and lessons of the football club management mode at home and abroad,togethered with the present situation of Beijing guoan football club,paper puts forward measures for guoan's development: introducing professional talents to improve the management of the club,completing the management system to improve management environment,strengthening cultural propaganda to enhance the brand effect of club,clearing investment mechanism to strengthen profitability,improving the competitive level to strengthen the key competitiveness of club management.