The Research And Development Of The Waterfront Sport & Tourism Of Hangzhou West Lake

Hangzhou West Lake is the "World Heritage List" China's only lake cultural heritage.And it was named one of China's most beautiful tourist destination in2016.At the same year,G20 summit settled in Hangzhou,Hangzhou became the world's focus.It relies on the history of heavy and modern integration of the whole world to remember the whole of Hangzhou.The study is based on the National Tourism and Leisure Outline issued by the State Council(2013-2020)," Promoting the Integration and Development of SportsTourism Cooperation Agreement" issued by National Tourism Administration and the State Sports General Administration and Hangzhou tourism development strategy.The theories of tourism,sports,environmental science,economics and urban studies the methods of literature,expert interview and field investigation also used in the study to investigate the sports tourism resources of Hangzhou waterfront in West Lake,analyze the existing problems,and put forward some new ideas for the development of West Lake's waterfront sports tourism in Hangzhou.The survey founds that the water sports of Hangzhou West Lake are battery boats,boating,pedal boat,West Lake winter swimming and fishing.Sports tourism resources near the West Lake are walking trails,hiking,cycling,walking street,public fitness parks,etc.Sports humanistic tourism resources near the West Lake are King Qian's Temple,Yue Fei Temple and Qiu Jin Tomb.The study founds that:development of Hangzhou West Lake sports tourism resources is not comprehensive;propaganda is not enough,there are too many restrictions on tourists,the lack of interaction and susceptible to seasonal influences.This study is based on the high degree of modern tourism strategy,and puts forward that Hangzhou West Lake waterfront sports tourism needs to focus on cultivating professional personnel training,increase waterfront sport tourism propaganda,and establish new ideas for Hangzhou West Lake waterfront sport tourism resources and tourists integration development.Then,with the international perspective,optimize the tourist resources thinking,the use of the Internet modern means of innovation,with domestic and international waterfront sport tourism successful experience,build international tourism cooperation,domestic inter-provincial tourism collaboration,provincial and municipal tourism cooperation and Hangzhou A New Model of Regional Tourism Cooperative Development in Cities.And put forward concrete suggestions on strengthening the training of waterfront sport tourism professionals in the West Lake,the integration of waterfront sports tourism industry and the expansion of waterfront sport tourism project in West Lake.