The Research On Management Of Changsha Tobacco Marketing Team

Under the tobacco monopoly system protection, how Changsha Tobaccocompanies change from traditional commercial enterprises to a manageindependently, ego develops, main body of the market economy, modernmarketing concept company is an urgent problem, and manage its marketing teamrelates to its overall strategic success, marketing team management is a verycomplicated work, including plan, target, personnel, attendance, evaluation,motivation, job training.Set Changsha tobacco companies marketing team as the research object,using of marketing theory, team management theory, the internal and externalenvironment,SWOT, organization structure and business process were analyses,the company marketing team management present situation and problems was putforward. combined with regional and industry characteristics, pay attention to thecombination of individual and team targets; based on the client managercompetency model team members were screened; improve the existingperformance evaluation and compensation mechanism, execute multivariateassessment mechanism and dynamic salary system, strengthen the occupationtraining through multiple pathways and multi channel occupation developmentpath to build a " learning " team.Changsha Tobacco Companies takes a pilot job for Hunan marketing basiclevel team building, from the angle of laws and marketing method, Changshatobacco marketing team management work the safeguard measures and means ofimplementation was analysis, focus on the implementation force andcommunication and feedback. The final analysis of the Hunan marketing teamfaced problems, and summary of Changsha tobacco marketing team managementworthy experience, thereby offering a kind of train of thought for long-termmechanism.