Strategic Research On The Development Of Internet Brokerage Business Of The H Securities Company

After more than 20 years of development,the securities industry of China has made tremendous progress in terms of market scale,regulatory system and the role of the national economy.With the growing scale,the securities industry plays an important role in optimizing resource allocation,improving the financing structure of enterprises,and accelerating economic development.However,under the background of the increasingly deep influence of Internet finance,the commission rate of stock exchange has continued to decline,the variety of wealth investment products has become more diversified,and the products and services in the industry have become homogenized.We want to continue to develop the securities brokerage business in a fierce market competition environment,and to gain advantages.That is the main driving force for the transformation of domestic securities brokerage business.As a comprehensive brokerage with the market share of brokerage business in the first camp,the brokerage business is the core and leading business for the H securities company.Through the related literature research,data analysis and strategic model analysis,this paper analyzes the development strategy of the H securities company brokerage business under the background of the Internet.The article first explains the background and significance of the research topics;Secondly uses the PEST analysis model to analyze the environmental factors and influence of the H securities company's internet brokerage business development,and strategically locates the company's brokerage business;and then through SWOT analysis model,analyzes the current operating environment of the H securities company comprehensively and systematically,and proposes the development strategy of the H securities company's internet brokerage business;and then by learning from the successful model of foreign securities' internet brokerage business,uses the commercial canvas model to analyze the business strategy of the H securities company's internet brokerage business from nine dimensions;in the final proposes measures and countermeasures to ensure the implementation of the development strategy of the H securities company's internet brokerage business.Through the analysis and research of this paper,it provides systematic and feasible development suggestions and business strategy reference for the H securities company's internet brokerage business.At the same time,the research of this paper also provides a reference for the whole securities industry,and provides some ideas for the development of brokerage business for other securities companies in the industry.