The Research On Science And Technology Advertising Of Changsha High-tech Zone

In the era of knowledge economy, the level of development of high-tech industry is one of the important factors of economic development, on the country's competitiveness plays a very crucial role.The high-tech enterprises promoting economic, social and rapid development of important roles.High-tech Industrial Development Zone, the gathering of high-tech enterprises, enterprises relying on the development of high-tech industrial development zone.For high-tech zones and enterprises in the park, the publicity as a market behavior, how effective advocacy for high-tech enterprises have unique advantages in terms of technology is particularly important,It's also high-tech enterprises promote each worker unavoidable reality.Currently on the high-tech zone as a whole, few studies carried out its propaganda, then devoted to the study of a certain necessity and importance for it.High-tech enterprise advertisement is not only the enterprise to realize the economic value of the channel, also is the spread of the enterprise technology exports.Already filled in the gap of technology with demand, has set up a bridge for the science and technology and society, but also the platform of enterprises to carry out science popularization.In order to meet consumers' rational appeal and emotional appeal,high-tech enterprises communicate science and technology information to consumers in the form of advertising, getting consumer recognition, so as to realize target market.The advent of digital new media broaden the advertising platform of high-tech enterprises,brand website setting up advertising media group, SE building a bridge of advertising communication,companies using social media for public praise,e-commerce improving enterprise's network marketing platform.At the same time,traditional media go hand in hand, high-tech enterprise using the media to build industry reputation, during the exhibition advertising disseminating enterprise's culture, TV media enterprising visibility.With the rise of digital new media, the change of consumer lifestyles and consumption patterns,high-tech enterprise advertisement appeared new characteristics.Advertising communication channel integration.Because of many high-tech enterprise's advertisement has just started, the varying degree problem has existed,such as advertising media diversity is not strong,lack of advertising professionals in some enterprises, audience database integrity is poorer, some consumer advertising information technology products popularity is not high, and low online sales coverage.