Financial Management Innovation Era Of Big Data

The arrival of the era of big data, opportunities and challenges for all walks of life to bring subversive, financial area is no exception, financial management as the core of enterprise management, to improve economic and sustainable development plays an important role in requirements. Therefore, the development of the era of big data companies need to do more financial management, then, financial management,how to adapt to the new changes in the era of big data ? How to achieve their own transformation ? To solve these problems, we first need to understand the data on the traditional financial management enterprise which brought profound impact, large data to financial management which has brought opportunities and challenges, case study of how to apply big data to financial management, the financial management of large data environments which innovation.This is the significance of this study lies.The main content of this paper is the first, the meaning of the background papers,topics start, summarizes current research, describes the main content and innovation research; Second, the introduction of new financial management of the environment-the era of big data, studies of large data content, features and key technologies such as big data, and then analyzes the general impact of "big data" to bring aspects of social life Calvary; Third, the next big data to investigate the effects of corporate financial management, there analyze the drawbacks and limitations of the traditional era of financial management, talking about the opportunities and challenges of big data for the financial management of innovation and change provided; Fourth, to case analysis of A airline, explore how to play the advantages of big data in financial management; Fifth, the era of big data specifically addressed financial management innovation, including : fostering awareness of large data management, innovative corporate financial management organizational structure, the establishment of financial management information system, and build intelligent financial management system, enhance the level of data management, building large data financial personnel; Sixth, the summary and recommendations, summarized the main points discussed in the article, on this basis,make recommendations under the big data era of financial management and innovation,how to create internal and external environment, external environment : society, government, the education sector to play a role, such as how to encourage and guide service enterprises; Internal environment : leadership should be given high priority, employees must be innovative awareness; In addition, for the era of big data, capacity and quality of financial management have put forward higher requirements, it is essential training of professionals.This study for the enterprise financial management activities in the era of big data provided theoretical guidance, while adapting to changes in the times of financial management to improve economic efficiency and sustainable development has important practical significance.