Research On The Develop Strategy Of The CANNAC Software Company

CANNAC Software Company founded in 2002, has made brilliant achievements in the past ten years, successfully get a space for one person in the field of software outsourcing. From the financial crisis of 2008 to 2013 diaoyu island incident in Japan during this period. Brings new challenges and uncertainties to CANNAC Software Company. For the current situation, formulate reasonable development strategy, to challenge the new international situation, undoubtedly has a very important significance.This paper from the modern enterprise strategic management theory, the external Kang Nike software company at present the macro environment, external environment, the external environment and internal environment of the enterprise system analysis, and then apply the SWOT analysis method to establish the Kang Nike software company strategic target and the strategic management, and finally put forward the implementation and control of strategy management.this paper has carried on the analysis to the macro environment, Kang Nike software companies are facing the concept of the environment, the micro environment and the internal environment of the business enterprise, help the enterprise to understand their own strengths, weaknesses, opportunities and threats, and to help the Kang Nike software company formulated the development strategy and specific implementation and control program. This thesis is based on the theory of modern strategic management, with reference to the relevant literature on software outsourcing industry point of view and strategic ideas, combined with I in the software outsourcing industry experience and understanding, provides a personal point of view for Kang Nike software company business development.