The Research Of HQ Company For Competition Strategy Of Software Outsourcing

Software outsourcing is a new rising industry, which is the new growth point of the economic development. Developed countries which aim to reduce labor cost and focus on core areas of development, transfer software outsourcing business to the low-cost advantages of developing countries. The software outsourcing companies in the international division of labor in the upper advantage need for effective competitive strategy, strategic positioning, strengthening cost management and the core competitiveness, providing high-quality products and developing specialized software outsourcing business.Based on the software outsourcing industry to analyze the situation currently, as well as the description of problem faced from HQ company internal software development outsourcing business, also related to Professor Michael Porter's competitive strategy theory, the use of competitive force, SWOT analysis, value chain analysis and other methods and research tools. From the analysis of HQ company software outsourcing business management status, analysis of HQ business problems and the causes, found that the HQ company to undertake the business of outsourcing software services challenges, based on analysis of the value chain and SWOT, make choice for software outsourcing business competitive strategy for HQ company. Figure out the HQ company raised the overall cost leadership should be used as the leading competitive strategy, through talent localization, set up key resource personnel pool, enhance training system, choose the right software supplier personnel outsourcing and reduce labor cost. Through the introduction of software maturity model certification, strengthening quality management, cooperating with local governments to obtain preferential policies and reduce management cost, more competitive through the implementation of the strategy security, will improve HQ company's competitiveness in the field of the software outsourcing.