Research On The Competitiveness Of Automobile Industry In Anhui Province

Automobile industry is one of the pillar industries in Anhui province, which plays an important role in facilitating economic growth of Anhui province. After more than 40 years of development, the automobile industry in Anhui province has now begun to take shape, the auto production and the enterprise scale have all made big breakthrough, especially it built two self-owned automobile brand——Chery and Jianghuai (JAC),and Anhui province became one of the most important innovation bases of automobile in China. With the developing of economy, the demand of automobile is also increasing fast, especially since the 21st century, our country's economy developed rapidly, people's living standards continue to improve, and the market prospect of automobile is huge. In recent years, many countries and provinces have taken active measures to guide the developing of automobile industry and have already gained some effects. However, in the face of the more and more complex market competition environment and the constant change of technology, opportunities and challenges exist at the same time. Since the accession to the WTO, Chinese automobile market gradually opened, some foreign automobile brands enter domestic auto market, depending on advanced production technology and rich management experience, they occupied our domestic auto market quickly and became the backbone of our country's auto market. As the representative of self-owned automobile industry, in the face of pressure from home and abroad, how to enhance competitiveness and develop self-owned brand in the fiercer and fiercer market environment became an urgent problem for Anhui automobile industry.On the basis of previous theoretical and empirical research, this paper made further research on the competitiveness of Anhui province's automobile industry. Firstly this paper made a comprehensive explanation on the research actuality of competitiveness on automobile industry home and aboard, which laid a theoretical basis for this paper's study on the competitiveness of Anhui province's automobile industry, and then give a brief introduction to the development history and current development situation of the automobile industry in Anhui province. On the analysis of automobile industry's competitiveness, this paper mainly discussed from three aspects:the result of industry competition, the factors influencing industrial competence and the total factor productivity (TFP) of the automobile industry. In terms of the result of industry competition, this paper used some revealed indexes such as market share, revealed comparative advantage index, trade competitive index and export quality index to evaluate; on the analysis of factors influencing industrial competence, this paper mainly discussed from six aspects which is base on the theory of porter's diamond model:production elements, demand conditions, related and supporting industries, enterprise management, government and opportunity; In analysis of the total factor productivity (TFP) of the automobile industry, this paper mainly used the Malmquist index which calculate by the DEA(Date Envelopment Analysis). Through the above analysis, this paper concluded that although the automobile industry in Anhui province has made some achievements, but there also exist some prominent issues, such as the small enterprise scale, low added value of product, poor corporate profitability, lack of coordination development of supporting industry, the production efficiency is low and so on. Finally, based on the research result above, in view of the problems the automobile industry in Anhui has, this paper put forward four concrete policy suggestions:the first is speeding up mergers and acquisitions of automobile enterprises, ascending scale effect; the second is promoting the development of relevant industries and completing industry chain; the third is changing business strategy and improving profitability; the fourth is increasing input in scientific research and enhancing core competitive ability of automobile enterprises, hope that these suggestions can play an active role in promoting the competitiveness of automobile industry in Anhui province.