Problems And Countermeasures Of E-commerce Development Of Agricultural Products In Jiangsu Province

In the modern city, the globalization is increasingly obvious because of the network, but e-commerce has become one of the most important economical ways of life all over the world. Caparatively speaking, foreigh e-commerce develops faster than China, especially some developed countries in Europe and United States. They have gone beyond us more than ten years in the construction of information infrastructure and the formulation of relevant laws and regulations, etc.Our authorities also gradually realize the importance of e-commerce, and make a series of new policies to improve economic efficiency, promote information infrastructure construction, accelerate the legislative process of the electronic commerce law, promote the healthy and rapid development of electronic commerce. Agricultural e-commerce is a new special platform, is a platform that connect the consumer and agricultural producers. By constructing an ecological chain, making the production, sale, purchase can be met, to achieve a win-win situation for producers and consumers.As we all know, our country has a lot of agricultural resources.However, the production of dispersion, a huge market, but also has seasonal produce, as well as the preservation of regional, all sorts of problems limiting the flow of agricultural markets, which appeared in a lot of difficulty in selling, buying difficult phenomenon, a serious threat to China's agricultural production and social stability. The emergence of electronic commerce of agricultural products, to solve the agricultural market information asymmetry, impaired communication, circulation is not smooth and so on, it is a combination of modern information science and technology as well as traditional means of business operations, the agricultural cultivation, processing, packaging, distribution and other aspects linked to improve the overall operational efficiency, reduced operational cost.Jiangsu province is not only economic big province, and is a big agricultural province. This paper analyzes the development of electronic commerce of agricultural products in Jiangsu Province, and the actual situation of agricultural development of electronic commerce, while Yurun Group, for example in more depth. Agricultural Situation in elaborate e-commerce development in Jiangsu Province, while its problems encountered in the development process were the reason analysis, the development trend of Jiangsu Province agricultural e-commerce. Finally, the point and the surface from the perspective of Yurun Group raises short-term goals and long-term objectives of agricultural development of electronic commerce in Jiangsu Province, and make recommendations, including strengthening the concept of e-commerce, accelerate the construction of rural brokers; accelerate information facilities construction, reduce information costs; enhance network security; improve the payment system of electronic trading of agricultural products; the establishment of efficient agricultural distribution system, improve its service mechanism; promote the industrial management; improve the standardization, started the brand, improve agricultural e-commerce Measures to improve competitiveness. Public policy and agricultural e-commerce and related businesses to the relevant government departments, farmers provide a reference.