Jilin Province Agricultural Electronic Commerce Development Research

With the constant development of information technology today, the Internet is graduallychanging people’s production and life, and the emergence of e-commerce is overturned thetraditional trade pattern, changed the way of circulation of agricultural products. Long-termsince, our country agricultural product circulation is influenced by traditional ideas, are mainlyconcentrated in the farmer’s market, with the continuous development of information technology,the farmers’ markets, such as the traditional circulation mode has far cannot satisfy the farmers’supply and demand. With the popularity of the Internet in the countryside, there have been manyfarmers using the Internet to find information of agricultural products, trade on the Internet.Online payment nearly two years continuously reform and innovation, the trend of onlinetrading has been overwhelming. The development of agricultural e-commerce has solved theproblems such as circulation of agricultural products, agricultural information is not timely.Jilin province is an agricultural big province, is our country famous commodity grain base.Developing agricultural e-commerce will bring new opportunities for jilin province agricultureand breakthrough.In this paper, starting from the actual situation of jilin province agricultural e-commercedevelopment, the research analyzed the main factors affecting the development of jilin provinceagricultural e-commerce, as well as domestic and foreign advanced experience of thedevelopment of electronic commerce, find out the problems existing in the electronic commercedevelopment of jilin province, although the constant innovation of agricultural productionmanagement system, the agricultural industrial structure optimize ceaselessly, formed a batch offamous quality products in our province, but in agricultural production, restrict and affect thecirculation of agricultural products, agricultural popularization and the development factor arestill a lot of electronic commerce.This article through the analysis of the main mode of the existing agricultural e-commerce,according to the actual circumstance of jilin province put forward the countermeasures to thedevelopment of e-commerce of agricultural products of jilin province, to promote thedevelopment of jilin province agricultural e-commerce to provide some reference.