Research On Relation Between Social Cognition,Information Sharing And Enterprise Performance Under The Environment Of Supply Chain

With the development of economic integration and globalization. Requirements of the terminal consumers on product diversification, personalized continue to increase,between supply chain and supply chain competition will gradually replace the competition between enterprises, become the future main mode of competition,The Individual enterprise survival mode is no longer suitable in future economic environment.Companies began to realize the importance of coordination between supply chain members.Right transmission and sharing of iInformation is the foundation of supply chain coordination operation.So what effect information sharing on enterprise operating performance, whice factor is to influence the information sharing,And has an indirect impact on enterprise operating performance, Whether these factors can directly affect on the enterprise operating performance, these problems are worth studying.Having the further research on the relationship between social cognition?information sharing and the enterprise operating performance under supply chain environment:(1) Systematic analysis of the influence of individual cognition,social environment, individual behavior on enterprise operating performance under supply chain environment.The first paper is standing in the Angle of the manufacturer,study the relationship between social cognition the information sharing and business performance under a manufacturer with more than one supplier model,And then individual cognitive is divided into self-efficacy and outcome expectations,Selecting informatization level drops,partnership and the partners features three influence factors in social environment. Information sharing is the individual behavior of the enterprise, then through the literature research and theory development and integration to analyse the impact of the composition of individual cognitive and social environment factors and information sharing on enterprise operating performance. (2)According to analysising the impact of the individual cognition, social environment and information sharing on enterprise operating performance, Corresponding hypotheses are proposed. hypotheses about the factors of individual cognitive and social environmental and information sharing, assumptions about information sharing?social environment factors and performance of the manufacturers operating, And hypotheses is among the three factors in the social environment.(3)According to the main research contents and the principles of questionnaire design, the design scale of each variable.(4)making sample data normality tes?the reliability and validity analysis. making normality test is in order to ensure sample data be able to structural equation model analysis, after normality verification, Find every data obey the normal distribution, then respectively making exploratory factor analysis for the individual cognition,social environment, information sharing and business performance, Inspecting the factor according to the sample data extracted by and the concept of structure the paper assuming is the same, at the same time verify a single dimension of each variable, and then carrying on the reliability analysis for each factor,in order to guarantee the reliability and stability of the scale.(5)Using AMOS to analyze structural equation model is built according to the assumptions and scale, and the results were analyzed.AMOS is used to analysis the structure equation model,not only get the problem influence coefficient of factors,But also get path coefficient between the factors,10 hypotheses proposed thesis all set up,through the path coefficient between the factors.Also concluded that directly the effect Indirect effect and total utility of value between two variables,at last validate the relationship between information sharing and the supplier operating performance.ensure that information sharing can be implemented.(6)According to the model and the total effect of value on the corresponding variables,managementing implications on enterprise partner selection and manufacturers operating performance.