Research On Profit Model Innovation Of Domestic Automotive OEM Telematics Service In China

With the rapid development of China's automobile industry, an increasingly competitive market, to enhance the core competitiveness, more and more OEM automakers are planning to transition from traditional mechanical manufacturing to services provider, among which car networking services play a very important role, it automotive interior systems and external cloud platform software and hardware to get through, and extend customer relationships with the user through a user-based security, convenient and comfortable car networking services, so that the user can continue to enjoy after a car depot by the OEM value-added services offered, clever production cars, selling cars, all aspects of the car open up and create new sources of value by car can take advantage of value-added services networking services in use while the vehicle is to collect user feedback to continuously improve the production process and quality causing consumers need cars, meet the growing needs of individual users, through service to solve the product pain points and improve the user experience, and ultimately train the user's brand stickiness, achieve multiple sales and maximize profits.In the car networking services to promote the process of China's own brand OEM automakers learn from the successful practices often rely on foreign automakers, but because of lack of acclimatization ultimately lead car networking service does not feature, parrot, high service operating costs, operating model of a single, user-renewed willingness and problems at renewal rate, and ultimately lead to many problems profit model.From the perspective of profit model contrasts car networking industry development status at home and abroad, and analyze their business and operating model, combined with the latest industry trends and theoretical literature, Summarization domestic car networking problems in the development, optimization of the domestic car networking explore profit model program, provide a reference for the development of China's own brand depot independent generation car networking services.