A Research Of Telematics Business Strategy For T Company In China

In the coming three or five years, the global telematics market will rise to 300 billion.And till 2016, 60% of vehicle models will install telematics service. China telematics market has a big potential and a large space of development. But there is little telematics service provider can be Profitable. The direction and strategy of telematics service provider is an important topic in this industry. How to integrate the whole industry chain and meet the requirement of OEM, dealers and Driver is the major topic in this article.This article focus on the case of T Company, T Company is global telematics service provider, it has the business in the north American, European and China. Four years ago, T Company setup a company in China for its huge market and potentials. At first it analyses the whole picture of the China telematics market, then according to the situation of T company in China, it how the environment problems in the China and difficulties. It explains the OEM market for T Company, how to fulfill the OEM's requirement is the basic rule of this market.Next, the article makes a plan and strategy for the T Company in the aftermarket. Telematics platform and OEM service experience are the advantages of T Company, but after market requirement is in diversity. According to the platform of T Company, it analyses the competitor of this market, and design a product base on the current market requirement. At last, it descripts the telematics insurance market and aim the direction of this market. Also it designs the product and how to fulfill the requirement for both end customer and insurance company. T Company can use its data intelligence platform for this market, when the government rules open, T Company can get a good position. Base on the description of the T Company, we can see the road of the Telematics industry.