Shanghai General Motors Telematics Product Marketing Planning Programs

The production and sales of vehicles has been increasing rapidly since Chinese vehicle industry is developing continuously and the customer demand is expanding quickly. It is estimated that the sales of vehicle will reach 8.3 million on 2007 and the gross rapid rate will be 16.3%. Chinese vehicle market will keep the second position in the world as before, which the consumption percentage is going to be 12% of all the world. All the vehicle companies in China compete fiercely to snatch more market shares. Of all the elements, Telematics service has been an important one to affect the customer decision to select the vehicle which they want to purchase. Moreover, the profit from Telematics service will be more in the composition of the vehicle company profit with the less and less of vehicle sales profit. In a word, Telematics service market will be paid more attention by all the vehicle companies. From macroscopically view, this solution will influence whole business model for Chinese vehicle market share . From microscopically view , which vehicle company can get the first cake will be the most influencer to the marketing also . This document will discuss SGM vehicle company how to thinking about the market and work out sales strategy in China .