Research On The Business Development Strategy Of MS Bank Community Branch

Community branch is a simple bank network which is designated as a branch of service community. It belongs to a new type of branch.. Compared with the traditional branch, with the features of simple, positioning specific regions and customer groups, service and convenient and flexible features.Compared with the traditional branch and branch of community with setting more simple, can batch approval of construction and store the fixed cost and personnel cost management cost is low, operating time can be more convenient and flexible, appropriate to extend, to the customer for the contents of the business, to introduce the third party organization measures, appropriate to expand service content. Community branch can be differentiated by the service competition, to better meet the needs of the user community's demand for personalized, as they provide better service experience, enhance the viscosity of the customer, so that they become the bank's customer loyalty.This paper is a research on the business development strategy of community sub branch of MS banking, and chooses the community branch of Beijing MS as the object of analysis in the case of the case..First, this article briefly introduced community branch of the concept and research literature review, introduces the community branch of MS bank business development, including the development process, development characteristics, current situation and problems.Secondly, the paper uses the method of literature review, comparison and induction, field investigation and case analysis, and makes a further research on the business development of community branch of MS bank..Again, this paper analyzes the development of MS bank through the method of SWOT analysis, and makes the choice of development strategy..Finally, the conclusion is drawn, and the important value of community sub branch is summarized, and the problem of further research is also prospected, so as to provide theoretical support to the development of community branch in China..