A Case Study Of Communication During Software Deploy Management In Excredsys

XZ company is a company who sales biology and chemistry instrument and IT software. It sales biology and chemistry software major in Euramerican and Japanese market and gain a very good sales achievement. Recent year, after experience a series of strategic merging and reorganization, XZ company decided to move their sales key point to Chinese market. In the fierce competition, it beat the opponent and win the first project. But in March Chinese market, XZ Company encountered a series of communication problem when deploying the software, which caused a decline in customer satisfaction. The company encountered problems during enter the domestic market. It needs a set of effective solution to solve this problem as soon as possible.This study using the case study method,first, it brefly descip the situation of XZ company and the background of the whole society and indestry. starting from the communication status and characteristics analysis of XZ Company in the implementation of software,collect the study data,find out the difficult situcation that XZ company is facing. Including problem feedback time too long.communication deadlock and requirement change frequently.This study based on mastering the management communication theory, carried out in-depth analysis and research on the current problems, findout the causes:poor information transfer, bad communication environment, communication obstacle factors.After summarize the problem and causes.according to the related theories of management and communication, combining the actual situation of XZ Company, this paper makes a detailed analysis and put forward a series of proposals:adjust communication mode, optimize the communication process, increase communication skills. And from the long-term development of the vision,we suggest XZ company can provide test environment to customer, hold customer training, customer meeting and maintain customer relationship. Hope we can solve the problems of XZ Company, and help it on the development of the Chinese market. And also hope this study can contribute on the whole communication problem on Chinese companies.