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Communication Mechanism In The Dsm Study

Posted on:2007-07-14Degree:MasterType:Thesis
Country:ChinaCandidate:X X XieFull Text:PDF
GTID:2199360215986464Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Based on diagnosis of present communication situation of DSM(demand side management), this thesis introduces to instruct a DSM communication three-dimension model from three angles, that is cost and benefit, communication satisfaction degree and communication strategy, appraise DSM communication level with DSM efficient communication coefficient, and instruct to construct a DSM communication.The theses study communication mechanism among electricity net enterprises, electricity-generating enterprises and participant user, ground on efficient communication system, efficient incentive mechanism and quantitated cost and benefits.Chapter 1 introduces background of communication system, purpose and significance of the study, then make a brief summarization of present situation and theories of communication mechanism. Chapter 2 introduces concept of DSM and some basic knowledge, including market-based DSM operation mechanism, DSM experience on some projects in some countries, the need and elementary effect to embark on implementation of DSM. This article then analyzes the existing problems related to implementation of DSM. Also, it works out a questionnaire and make a deep analysis of present communication situation and communication satisfaction degree of DSM project in our country.Chapter3 first analyze communication management, communication. Communication satisfaction degree from five aspects theoretically, communicator strategy, communication object strategy, information communication,communication measures and channels, communication cultural background, then put forward communication strategy aggregate and make some necessary supplement.And studys on communication cost and benefits, and defines the communication satisfaction degree based on the concept of communication cost and communication benefits. With forgoing study, chapter 4 puts forward DSM three-dimension model and system construction, and makeforward analysis on this. Also, it makes a preliminary st how to construct DSM communication system.At last, according to the established DSM three-dimensioned this thesis make a demonstrated analysis on BEIJING district 1 then conclude that DSM communication mechanism on B district lighting is effective, but degree is quite low, and fo improvement suggestions.
Keywords/Search Tags:managerial communication, demand side managerial, efficient communication coefficient, DSM communication three-dimension model
PDF Full Text Request
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