| In recent years, China's rapid economic development has attracted worldwide attention, people's life quality has greatly improved.Western rural economic construction has become the primary problem to solve the "three rural" issues. The development of the rural economy and the development of agriculture are restricted to the development of agriculture and the rural economy will provide strong support for the development of rural economy. Postal agencies are the most widely used in the rural market, the most of the network, rban financial market and increasing competition pressure. The rural markeand the most close contact with the farmers. However as a result of the post for the commercial properties, and market positioning is not fully aware, resulting in at present such as funds from rural flow back to the city, the rural finance vacuum in the more and more serious, the use of funds mechanism is unitary and so on a series of problems, has seriously affected the healthy development of rural postal savings, to a certain extent restricted the rapid development of the rural economy.This paper mainly takes the development of Urumqi County Township postal service as the research object, using the method of comparative analysis and questionnaire survey, through the field investigation and analysis of the status quo and existing problems of Rural Postal Savings Bank in Urumqi county. To solve these problems, this paper puts forward the full use of their own advantages, strengthen business management,establish a sound incentive mechanism, strengthen the business supervision, reasonable adjustment of the management system, pay attention to personnel training and selection,improve the quality of service and so on. in the country to vigorously develop western rural economy background, the agricultural postal savings to obtain the transformation and development must be based on the "three rural", take the market as the guidance, to explore the market, service market, expand enterprise. |
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