Research On Marketing Of XY County Sub-Branch Of Postal Savings Bank

This article is featured in the recent years, China's socialist market economic system maturing, county local economy has shown leaps and bounds, the banking industry as one of the pillar industries, but also the inevitable formation of intense competition and rapid development of diversified under the background of the situation, Postal Savings Bank of China XY County Branch (hereinafter referred to as XY County Postal Savings Bank) marketing management for the study, in order to improve the XY County Postal Savings Bank marketing and business philosophy, to improve their competitiveness in the county for the purpose of financial markets, in XY County in recent years for the Postal Savings Bank and the bank's marketing strategy XY location of a county in the overall market situation and market a comprehensive evaluation of the marketing environment, proposed the existence of XY County postal savings bank in marketing job marketing idea behind the product combination unreasonable, promotions single, personnel quality is not high, marketing channels imperfect structure and many other issues.Based on the XY County postal savings bank market opportunities and threats in the competitive environment of the county, the advantages and disadvantages of a SWOT analysis, integrated marketing concepts to create high-quality team, establish and improve an effective marketing organization system, good internal marketing, build corporate culture, improve product strategy, rich variety of businesses, expand marketing channels, improving services, and integration with existing promotions, promotional tools, and rich customer relationship management in order to do well differentiated services seven measures to improve marketing strategies, XY County Postal Savings Bank on how to make the right marketing strategies and safeguards for matching the current market situation presents a scientific and rational solutions.