| Xinjiang, a vast territory, located in the center of the Eurasian continent. it has excellent weather conditions. So Xinjiang is one of the most suitable areas for the cultivation of tomato. As of 2014, The tomato planting area in Xinjiang has reached98.1 thousand hm2 of which the industrial use of tomato amounted to 75.3 thousand hm2, the total annual tomato products amounted to 6286 thousand tons, the total annual output amounted 6400 thousand tons, Xinjiang has become one of the most three major tomato producing areas with California and Italy in the word. But the rapid expansion of Xinjiang tomato industry also bring a lot of problems. Such as looting raw tomatoes among corporations, the deep-processing tomato products is very little, packing of well-known brands, the export market is too concentrated, the industry institution is not standardized and other issues.First, The paper based on the previous research achievement and the industry value chain theory and the theory of industrial competitiveness, combined with the actual development situation of Xinjiang tomato industry, from basic resources of Xinjiang tomato industry, production and processing, product distribution and sales as well as social contribution, we design four valuation criterion: base resource value,production value, market value and social overflow value. And select 18 valuation quotas on this basis, and then build the Xinjiang tomato industry value evaluation index system. Second, Using Principal Component Analysis and Entropy Method to obtain evaluation index weights and comprehensive assessment scores and also rankings of Xinjiang tomato industry from 2008 to 2014 under the premise of ensuring the objectivity of the evaluation results. Then using a combination of comprehensive evaluation model Power Average to calculate optimal value scores and rankings. The whole evaluation process explain the "up- down- up" fluctuating trend of the tomato industry value of Xinjiang from 2008 to 2014 and range within the importance of constitute elements of the tomato industry value. Also identified the key issues restricting the value of Xinjiang tomato industry is the rising raw material costs, blind expansion of enterprises, low proportion of deep-processed products, high dependence on foreign trade and insufficient diversification of product markets.Finally, then put forward pay attention to seed research, promote innovation technology; promote industrial integration; development of industry standards, the control of product quality; extend the industrial chain, increase brand cultivation;expand emerging markets, improve pricing power and establish early warning mechanism and other suggestions targeted to the healthy and sustainable development of Xinjiang tomato industry. |
