Wanrong County Organic Apple Development Strategy Research

The apple industry of Wanrong county is the backbone of the rural and local economy.It is the important way to increase farmers' income and promote the development of county economy.Therefore,this article selects Wanrong county organic apple development as the research object and puts forward the countermeasures and Suggestions for its development.It has important research significance to the sustainable development of Wanrong apple.First of all,the development of organic apple can increase farmers' income and promote rural employment.Therefor,it is the effective way to solve the problem of agriculture,rural areas and farmers.Secondly,the development of organic apple helps Wanrong county to balance the urban and rural development.Thirdly,it can realize the sustainable development of the soil.Fourthly,it can help the ecological environment protection.This research mainly adopts survey analysis and data collection method using questionnaire and in-depth interview,expert consultation and references research methods.Based on the investigation and statistics of Wanrong county natural conditions,fruit companies and cooperation organization,the article uses quantitative analysis to study the condition,process and current situation of the organic apple development.Through the research,it is concluded that there are still some problems to be solved in the process of vigorously promoting the development of Wanrong organic apple.Mainly there are a few problems: single variety of organic apples,scattered base distribution,little companies to produce organic apple;lack of planning and guidance,lack of research and development team,poor technical services,unadvanced equipment and lax supervision of the agricultural capital market;lack of the organic concept;low degree of family management specialization,incomplete organic apple industry chain,rigid connection between agriculture and enterprises;lack of brand and marketing building.For these problems existing in the development of Wanrong organic apple,some countermeasures and suggestions should be put forward to promote the development of Wanrong organic apple.The main conclusions are as follows: project implementation and increase investment;strengthen the propaganda and change ideas;improve the supporting service and unified standard;enhance the training and develop cycling economy;intensify aid distribution,extend base scale,and play leading role model in this field;make organic brand and expand sales channels.The shining points of this thesis are as following: accurately summarize the history,current situation and problems of the development of organic apple industry in wanrong county;put forward some tentatively suggestions,based on reasons of the problems,to promote the organic apple development;comprehensively and systematically analyze regional apple industry with economic theory and methods which belongs to the cross areas of economy and pomology;the study of the economy of regional pomology making full use of regional resources advantages and characteristics of natural conditions;the certain novelty for seldom studies of countermeasures of regional pomology domestically.Meanwhile,the drawbacks of this thesis are obvious: lay particular emphasis on the whole of analysis of the current situation and suggestions to promote the organic apple industry,and in-depth study on the specific varieties of organic apple;the analysis mainly based on investigation data and few firsthand material is used which should be got by questionnaire and surveys.