Problems And Countermeasures Of The Development Of Electronic Commerce In The Underdeveloped Rural Areas

In twenty-first Century, China's special attention to rural construction. Especially related to the degree of information has been greatly improved. The way of life and quality of farmers in comparison with the past showing a lot of different. The widespread use of the network and change of operation mode makes the related electronic business boomed.Shandong agricultural history is long, rate of cultivated land is the highest province is a major agricultural province in China, the agricultural added value of long-term ranked first in the provinces of China. But because of the Shandong economy less developed rural areas of e-commerce is not a strong sense of service, agricultural soft hardware construction is not perfect, rural low cultural quality of many kinds of factors influence, resulting in overall rural areas of Shandong electronic commerce development is slow, affected the rural and agricultural development and farmers' income, need of Shandong economy less developed rural electronic commerce development are put forward new ideas.Electronic commerce in rural areas, as advanced productive forces, its potential advantages can not be estimated. Electronic commerce makes the core of national economy and social information, and is an important part of China's economic construction, especially in Shandong Province, it is bound to promote the information and modernization of rural areas in Shandong province.Shanxian County Heze city Shandong County agricultural economy is less developed areas of the agricultural sector is the main pillar of the national income. Shan county agricultural products varieties, species richness, but due to the unreasonable structure of the production, circulation is not convenient, lead to sales of agricultural products has lagged behind, farmers do not yield a good harvest, greatly hindered the rapid development of the rural economy in the region.This paper is based on the domestic and foreign rural electronic commerce development history and current studies on the parallel development of rural e-commerce in other developed areas, through in-depth analysis of underdeveloped areas in rural areas of Shanxian County Shandong Heze City e-commerce development, combined with the actual situation in Shanxian County city of Heze Shandong rural e-commerce problems finally, put forward some countermeasures to promote the developed area in the Shanxian County Shandong Heze city rural electronic commerce development under economic backwardness, and find out the suitable Chinese conditions in undeveloped rural areas of e-commerce development, so as to further develop and strengthen the development of e-commerce in rural areas in China as a whole, promote the development of the National economy.