Study On The Integration And Promotion Of Zhoushan Fishery Industry Chain Based On Electronic Commerce

The inevitable trend of transforming of the pattern of economic development, improving the economic benefit is upgrading of the industrial structure adjustment.To give priority to with fishing industry of Zhoushan,there are gaps in product quality, production structure, industrial chain development model compared with other fishery developed provinces or cities,it need to actively adjust the direction of the industry focus on developing, use new technology means and methods to improve the added value of fish, and constantly introduce products and services in line with market demand, improve the competitiveness of the enterprises.With the development and improvement of the e-commerce platform, the development of any industry is inseparable from the application of electronic information technology.Based on the perspective of industry chain management theory,integrated use of e-commerce theory,industrial Industrial clusters theory, by visiting investigation,combined comparative analysis with qualitative and quantitative analysis,this paper further research the current situation and problems of Zhoushan fishery industry chain. The results show,although Zhoushan is the largest Chinese seafood production, processing and sales,the fishery industry chain still exist some problems,such as low quality of fishery products, low level of industrialization, imperfection social service system of fishery industry chain and so on.All of these hindered the development of fishery industry, at the same time reduce the level of the whole of the fishery industry chain.In addition, from the perspective of e-commerce, this paper builds the model architecture of Zhoushan fishery industry chain,based on electric business platform.This paper has two innovations:First, based on the traditional sales model,built a fishery industry chain of e-commerce development model; Second, from the perspective of integration and promotion,put forward specific ideas about the fishery development of Zhoushan,to promote the implementation of the path of modern fishery industry chain.