Research On Demand-driven Inventory Management Of Handset Upstream Manufacturers

In the rapid development of science and technology today, the market competition is intense, with the personalized consumer demand increasing, it makes the electronic product life cycle shortened a lot. Therefore, terminal enterprises misconduct increased R&D efforts to speed up the upgrading of products, the manufacturing supply chain of the increasingly high demand, manufacturing of electronic products into the lead a hitherto unknown competition era. As electronic products suppliers of raw materials--- SA enterprise, how to face more intense competition environment, how to better serve customers, improve its supply chain and establish a new model is extremely important.Firstly, this dissertation introduces a brief analysis of the development of the industry status quo, the research on related literature and history research data were analyzed and summarized. Based on the development situation and market environment of SA company, improve the logistics supply chain is mainly analysis and research on the following three aspects and the corresponding improvement methods.First, focus on the forecasting. Since the life cycle of mobile product is very short, the update of the product speed up day by day. And the consumers pay close attention to personalized features. Based on the development situation and the above characteristics of electronic products, SA need to set up the new forecasting model to meet catch up the development of the business and to be more competitive in the market. Using the Systems Analysis, Joint analysis, and integrate theory with practice, let project management lead the forecasting, it makes the forecast timely and accurate.Second, set up the demand-driven safety stock. Under the guidance of competition-oriented demand forecasting, The existing inventory model and the management methods of SA company's safety stock practices could not adapt to the new status quo services of the mobile phone industry, on the one hand a serious backlog of inventory, on the other hand it is not timely supply, establish reasonable safety stock model and take the advantage of the special nature of the product to increase the movement of stocks, reflect the production and intervention programs more quickly and adapt to the rapidly evolving market demand..Third, the personalized stock management. Based on the actual situation of the company, from whole to part, consider European headquarters and Chinese territory and other regional offices, the implementation of inventory management practices propelled and pull type combines to make the supply become more timely. Increase the compatibility of the product inventory control and management, and increase the flexibility of production and inventory, to avoid the appearance of sluggish inventory.