Study On Strategy Of Marketing Channel Of Heilongjiang Mobile

With the rapid development of modern society,the progress of science and technology,traditional marketing tactics price war gradually withdraw from the stage of history,can no longer meet the development needs of the market economy,Chinese Premier Li Keqiang broadband network for mobile communications,that "Speed drop fee" new requirements,but also indicates that the market will usher in a new communication channel competition mode,especially for physical network channels,electronic channels of control.Modernization of the development process,in order to channel as a core competitiveness,is the most difficult control,construction,but also the least likely to be imitated opponent link.But throughout most of the domestic enterprises in the marketing channel strategy,there is improvement of enterprise.In recent years,Telecom and China Unicom have three full-service operators.Development and implementation of marketing channel strategy,for mobile companies,there is an important role and significance,becoming the marketing channel construction,an important research topic management.This study explores the marketing channels for various types of domestic and foreign content,with a wealth of theoretical knowledge as a tool for basic research.On the status of Heilongjiang Mobile marketing channels to understand,we found mainly in the peripheral channel current company channels,taking into account shape of electronic channels and burgeoning social distribution channels.The main problem for the company to reflect the proportion of peripheral channels marketing channels exist too,still need to improve electronic channels,inadequate social channel control ability.To further enhance the company's marketing channels Heilongjiang Mobile core competitiveness,it is necessary to further explore the causes of problems and propose innovative strategies and suggestions to build new marketing channels to carry out strategies,marketing channels through the standard application proxy access and exit procedures,strengthen the marketing channelmanagement at different levels,to enhance the loyalty of Heilongjiang Mobile social agent marketing channels,marketing channels through the appointment of personnel management practices and the establishment of the Heilongjiang Mobile Marketing Channel Operations Management Analytical monitoring systems and other measures to improve and strengthen the management of marketing channels.Finally,to build a service shunt channels and new business marketing channels,online channels Cooperation,explore the industrial chain to complement existing channels of cooperation channels.We hope to be able in this context,for the rapid and stable development of the company's future Heilongjiang Mobile,providing a solid foundation of marketing channel advantages.