Research On The Assessment Of Electronic Commerce Supply Chain Risk And Its Empirical Analysis

In recent years,under the circumstances of rapid market economy,the competition of e-commerce enterprise gradually upgraded into the competitions between supply chain and supply chain.Making efficient management in supply chain can greatly reduce the cost of warehouse management and the cost of distribution,it can make more money for the enterprise.It also tells us that the electronic commerce enterprise show greater advantages,it will be more convenient to seize the fleeting opportunities of market,and can supply higher quality products for customers and provide a better service.E-commerce makes it easier to supply chain management,but supply chain risk is also existed,the traditional warning mechanism of supply chain risk before in thee-commerce transactions is no longer to adapted to the development of todays' situations.Therefore,the research of supply chain risk management under the electronic commerce environment gradually be valued by the academic researchers.After explaining the theory of controling e-commerce supply chain risk,describe the e-commerce supply chain risk control measures through the three aspects of e-commerce supply chain risk control(beforehand control,matter controls,afterwards controls).To import the incubation period of e-commerce supply chain risk control,take risk precontrol,for the risk of e-commerce supply chain brewing diffusion and mature control must carry on the risk early warning.For e-commerce supply chain risk fading control,and analyze the coping strategies and take appropriate strategy.Eventually,take jingdong supply chain risk as an example for the empirical analysis,After collecting related data and then establish the jingdong e-commerce supply chain risk assessment model based on DEMATEL.In the model,through conbining with actual situation jingdong according to all the factors for analysis,use Matlab software for calculation and then get the result: Influence degree and so on.Finally,through the supply chain risk factors from big to small order to determine the main factors that affect e-commerce supply chain security,and put forward some measures and suggestions of jingdong e-commerce supply chain security,strengthening credit mechanism and the construction of the electronic commerce legal system,intensifying the building of logistics facilities,application more secure network technology,to ensure the security of e-commerce transactions.