Rock Company China Marketing Strategy Research

Rock company as a world's leading supplier of automation.Its Control Systems (Control Systems) and Power Systems (Power Systems) two business units in the annual sales of high-speed growth of China.Rocco company provides various types of products, services and solutions, for end users, system integrators and OEM laid a road to success, make them in addition to achieve specific business goals, also is able to improve the competitive advantage.Rocco company as a foreign company, however, although the global localization strategy, but it is still processing and communication relationship with Chinese enterprises in some aspects of differences and the insufficiency, in terms of price the custom in China, there are some problems, limitations and marketing cooperation with distributors have some shortcomings, and for energy conservation and emissions reduction in grasp new opportunity that was not enough.Rock is automatic control in China, a leading supplier of transmission system products and solutions.Company to meet the needs of the customers in the region development business.Company the strength of strong sales, technical support and training, perfect logistics service for the whole of China's major manufacturers to provide support.The company's experience and strength combined with limited authorized system integrators and distribution network, with convenient, fast global industrial resources network for your automation investments provide strong guarantee.Rocco company has solid strength, brings together leading brands automation, including allen-bradley, and rock software, etc.These brands to provide from the control to the final connection to the load of various solutions.Its automation solutions to meet the global quality standards?Rock company to provide clients with a set of components, products, control and information platform, and support services and manufacturing solutions, the company is called full automation.Through the comprehensive automation, company can implement the comprehensive business strategy, to meet the requirements of today's industry.In addition, the rock company has been committed to in China and the world advocate energy-saving and abide by the industry management specification.In addition to the company's own global industrial solutions and support networks throughout the world, the company also cooperate with companies outside professionals, for your business in China with the most flexible system solutions, forming a comprehensive network including global OEM support.In this article, through analyzing rock company marketing strategy in China, know rock company globalization strategy, rare limited distribution policy, and close to the customer demand characteristic exhibition, and effective organization structure and management incentive successful marketing strategy, put forward can customize in product differentiation, price and promotion and marketing channels strategy to gradually improve Suggestions, hope for rock firm in the Chinese market to expand in the future make greater development to do some meaningful exploration.