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Study On The Model Of Agriculturel E-commerce Based On The Large Data

Posted on:2017-09-11Degree:MasterType:Thesis
Country:ChinaCandidate:S L ShaoFull Text:PDF
GTID:2349330485955384Subject:Rural and regional development
Abstract/Summary:PDF Full Text Request
As urban and rural areas play an effective communication link between the role of agricultural products, its associated link status change and the development of a direct impact on the lives of ordinary people across the country, two are closely related, but "agricultural products unmarketable" phenomenon often occurs. Rely on big data, Internet + master the law of circulation of agricultural products in the region between the origin and the pin to guide the flow of sales, not only to achieve a reasonable allocation of resources, but also scientific guidance scale planting and breeding, the greatest degree of regionalization of the supply of agricultural products to enhance the level and improve economic benefits. E-commerce is the agricultural transformation of traditional agriculture, is a major force behind the modernization of agriculture. Agricultural growth rate of e-commerce and network coverage, smartphone penetration, e-commerce promotion intensity level scale agriculture, and many other factors. We expect mining, analysis and application of big data, improve production and distribution efficiency of agricultural products, food safety, and promote modernization of agriculture, stable income for farmers to provide protection.Or scientific research appeared in the daily process of agricultural production a lot of data, such data integration, mining and the use of, on the one hand to achieve agricultural modernization has a very positive effect, on the other hand, with the Chinese Internet industry's rapid development, and agricultural-related e-commerce has become a new way to operate, welcomed by the people. Traditional companies are added rapidly in this area, to seize market opportunities, with B2 B or B2 C e-commerce marketing, and ultimately achieve profitability goals.Big Data and the emergence of the Internet, on the one hand to subvert the traditional farming methods, on the other hand forsake the extensive labor original way gradually towards the fine, intelligent direction and intensive development, therefore, to obtain agricultural production great progress. With the rapid development of the Internet and the emergence of advanced logistics methods, resulting in between the various elements of the industry chain began a violent collision, integration, online and offline began an unprecedented collaboration, which brings plenty of vitality to the development of agriculture so that development of the emergence of new agricultural meteorology. In this paper, domestic and international e-commerce business model development launched a detailed analysis of big data and detailed elaborated the role and significance of the future development of electronic commerce, in reference to the current e-commerce operations in conjunction with the operator's own characteristic features in the Big Data based on the establishment of a framework for e-commerce, future patterns and trends in agricultural marketing in the future.
Keywords/Search Tags:big data, agricultural E-commerce, B2C, operating mode
PDF Full Text Request
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