The Research Of Shengsi Tourism Development In The New District Of Zhoushan Islands Construction Background

Island tourism is the pillar industry and important economic growth point of the economicand social development of Shengsi. Shengsi attaches great importance on the island tourism in therecent years, and promotes the mode of the government playing the leading role while theenterprise playing the participating role actively to broaden the modes of tourism marketing, whichincreases the intensity of appealing the investment and promotes the construction of tourismprojects with faster speed. Tourism industry steps into a rapid developing period, and tourismeconomy keeps the growth rate above15%per year. Even though, the tourism of Shengsi stillremains the prominent problems of traffic bottleneck, obvious tourism season, backwardinfrastructures, haven’t deeply mined tourism culture and low level of tourism industry, whichrestricting the higher development of Shengsi island tourism.The comprehensive development and protection of island attain unprecedented attention withthe establishment of the new district of Zhoushan islands, gaining more preferential policy andkinds of resource advantages like financing supporting and talented persons. As one part ofZhoushan which including2counties and2districts, Shengsi has kinds of advantages, such as theunique location condition, the superior natural resources, the quality seafood, the rich fishing folkculture, and so on. Also, Shengsi is the relatively independent island with small population andeasy to manage, which has less risk and lower cost to be convenient to try the policies of newdistrict first. All these give Shengsi tourism industry a new developing chance.The tourism of Shengsi island need to keep up with the step the new district under thebackground of the establishment of the new district of Zhoushan islands, augmenting the researchof the policy of new district and its own tourism design, catching the beneficial opportunity to bethe first to develop island tourism; meanwhile, Shengsi should be based on the reality of itself, andstrives for the supports of policy, finance, talented persons and so on. For example, on the aspectof scientific planning of island tourism, Shengsi need lift developing standards to keep up with theprovincial and national even international levels; on the aspect of tourism infrastructure, Shengsineed create a convenient traffic environment and enhance the construction of tourism facilities; onthe aspect of constructing the soft power, Shengsi need train more tourism talent persons,strengthening the supervision of the tourism industry, and improve the quality of island residents;on the aspect of improving the island tourism popularity, Shengsi need started the tourism slogan, developing Shengsi tourism products, and broaden the tourism propaganda ways. Shengsi triesefforts to break the bottleneck of tourism development by these measures and accelerate topromote the development of island tourism industry.